Demographic and BBFC rating

The BBFC rating for our film (opening) will be a 15, as the film will contain strong language, imitable behaviour such as suicide, and threat and violence. It has a narrative of kidnapping and being held in captivity, which could be sensitive to some younger viewers.

The primary demographic will be middle class white males from ages 25-50, as that is the relate age, race and class to the protagonist of the film. The wide age gap is because of the influence film has on the younger audiences nowadays. Influential directors such as Stanley Kubrick claimed their demographic in the pinnacle of their success, like in the 70's. This audience would now be older, hence the wider age gap.

The primary demographic will be white males as that is the gender and race of the protagonist, and the film will deal with issues relative to his life, and so perhaps ,male viewers can relate more to him.

The demographic can be better defined by the ACORN system where they would occupy the B and C1 social grades (middle and lower middle class). The demographic needs to have a sufficient amount of disposable income to view a film that isn't necessarily a box office hit, but more a film that requires problem solving and isn't attractive to the mainstream audience.The mentality of our demographic can be described as that of a 'reformer' (those who are social aware, intellectual and seek out authenticity) and 'explorer' (people who are driven by a need for challenge and discovery).

Regarding Maslow's 'Hierarchy of Needs' the film will cater the viewers need for belonging and love as well as self-actualisation. The protagonist will go on a journey of self-realisation in the film, realising he is neglecting those around him, and realise that he needs to change; which could provoke a similar feeling in the audience.

Using Blumler and Katz's 'Uses and Gratifications' theory, it can be suggested that the audience will use this film for entertainment and relationships; the latter referring to its arthouse sub-genre which cites it as a niche film, therefore creating an inclusive audience that is likely to critique and discuss the film amongst each other. Entertainment can be derived from our film because it's nar